Writing is not just a means to an end for me. Through words, I invent worlds, music and colours that have never been seen before.
I produce bespoke creative solutions. From just devising ideas, to crafting the nuts and bolts of how it'll work.
I have led small teams in the development of integrated ad campaigns and ecommerce systems.
I recently published my first work of fiction, through my London based publishing company Essington House.
clients spanning 17+ years
Agencies I've worked for
JUNE 2018 – Current
Writing articles for a leading London-based psychiatric firm on a part-time basis, which includes interviewing the firm's director every month and compiling research and brainstorming notes into a series of articles for the clinic's online hub.
FEB 2018 – Current
VLC part of Essington House Ltd
Coaching clients from all over the world on how to improve their lives and capitalise on their natural gifts, strengths and talents. Since starting, have worked with 40+ clients from around the world, in particular from Australia, the USA, India and Europe.
NOV 2017 - FEB 2018
Associate // Copywriter
Hoxby Collective, Essington House
Part of the Hoxby Collective and was also on a short-term contract writing for Mirum, London.
OCT 2015 - JAN 2017
Jack Morton Worldwide
Lead copywriter on Eaton, a global power company. Wrote the scripts for an executive presentation of HSBC's video platform at a global conference in Las Vegas. Created event copy for a major Scandinavian automotive company.
Jan 2015 - Oct 2015
Created a social media platform for HTC Enterprise UK. In addition to this, responsible for producing copy for product launches and promotions, as well as ensuring brand tone-of-voice compliance across all communications.
May 2014 - Aug 2015
Author and publisher
Essington House Ltd
Wrote and published a 60,000 word work of fiction, currently on sale at Amazon UK. For more information, visit Advertise Life to Yourself.
May 2013 - April 2014
Created wireframes for a complex new section of the site, which included organising content from a user-journey perspective, examining which tech platform would work best for the long term, writing SEO metadata based on research and ensuring additions to site architecture fit within budgetary requirements.
May 2013 - May 2013
Freelance Senior Copywriter
Worked client-side to create a series of B2B case studies that show the full extent of Summit Media's consulting capabilities for large retail corporations that want to sharpen their digital sales channels.
May 2013 - May 2013
Freelance Senior Copywriter
Wrote digital copy for a key global activity on behalf of Shell and Scuderia Ferrari. Created tone of voice guidelines for Shell's social media platforms.
Jul 2011 - Apr 2012
Managed the development of copy for all printed materials UK wide, from letters, to brochures, posters and nation wide campaigns. Worked with the bank's top retail managers and the bank's in-house legal team to ensure suites of documents were accurate, while being consumer friendly.
Jul 2010 - Jun 2011
Created digital campaigns for Barclaycard, Sony Ericsson, various Dairy Crest brands and Volkswagen. Wrote a press campaign for Disney. Provided creative input into IA teams, as well as plenty of concepting and working closely with Iris's many talented designers, art directors and IA specialists.
Jul 2009 - Oct 2009
Created online advertising and microsites for Dove and Benecol. This largely involved taking above the line concepts and either finding ways to make them work online or creating additional ideas that would complement existing campaigns.
Jan 2007 - Jun 2009
Worked across all accounts, including easyJet, Renault, the Army and Hewlett-Packard. I was selected to be the lead creative and writer on the pitch to keep Hewlett-Packard’s PSG division within the Publicis Group. We won the account, beating 9 other agencies including Saatchi & Saatchi and BBH.
Mar 2005 - Dec 2006
Worked as a digital copywriter for DraftFCB's online division. Brands I worked on included Saab, Vauxhall, CA, Beck's, Stella Artois, Mint, Post Office, TDA, Twinings, Tesco. Biggest achievement at DraftFCB would have to be the creation of an online virtual community across all of CA's EMEA offices to teach CA staff about the importance of regulatory compliance.
Jan 2004 - Nov 2004
Created advertising campaigns for several key accounts including Virgin, Heineken, Canon, Herbal Essences, Lipton and Subaru. This typically included writing DM packs, radio and TV ads.
Jan 2001 - Dec 2003
Essington House Ltd
Created advertising campaigns for Hewlett-Packard Asia Pacific. This included copy, design, layout, and occasionally photography for national press campaigns. During this time I also created campaigns for other clients which include Macquarie University, Bang & Olufsen and the Design Graphics Warehouse.
Mar 2001 - Nov 2001
Implemented Siebel Systems for our clients. Involved configuring Siebel systems and programming Oracle databases.
Framing: Creating powerful political messages
Delft University of Technology
I completed an executive certificate on how to structure arguments, and analyse the underlying patterns of framing in political debates.
1998 - 2000
Bachelor of Information Technology
University of Technology, Sydney
Awarded a full scholarship. During the degree, I completed one year of work experience in the IT departments of the Reserve Bank of Australia and EDS.
I am a Senior Copywriter with 17+ years of experience writing integrated ad campaigns, websites, social media streams, executive speeches, radio, TVCs, letters from CEOs and brand guidelines. In addition to concepting creative ideas and strategies to help my clients maximise their marketing spend, I also enjoy working with Accounts Teams to win pitches and devise showcase videos. Plus, I love working with Tech Teams to finesse digital campaign assets so they’re ready for launch.
Thanks to my Bachelor of IT degree from the University of Technology Sydney, I have often been requested to lead B2B accounts creatively, namely Hewlett Packard, Computer Associates, HTC and HSBC. Most recently, I published my first work of fiction.
I’m currently writing part-time for a London based psychiatric clinic, while setting up my own life coaching practice on the side. Coaching wise, I have been trained by authors Denise Linn and Ernst Wilhelm.
what I'm looking for
While building my coaching practice, I am looking for part-time contracts with any organisation that plays in the wellness, psychology, coaching, counselling, health and alternative healing space (not big pharma). Businesses that are actively building what Eckhart Tolle calls 'the new earth', would most fit with my current trajectory in life.
skills and experience
Writing & concepting
Editing & proofreading
Wireframing for digital apps
Author, Heady of Copy, Senior Writer
Don't be deceived by this quiet and unassuming lady. She is an adept conjuror of words. By way of example, take this headline she penned for HP TSG - the business arm of Hewlett-Packard: 'We fished for loose change in our client's sofa - and eventually found $769,500.' I rest my case.
European Marketing // Mars Petcare
Svati is an absolute gem for any client and I would work with her again in a flash. Adept with both left and right brain, not only is she a hugely talented, entrepreneurial and original creative, but also someone with a strong grasp of your business - a rare find!
Planning Director // Publicis Modem
Svati is a great copywriter and excellent creative partner. I worked with her for 3 years on HP briefs covering everything from consumer desktop computers to blue chip data center solutions. She was able to digest the technical buff and deliver a piece of copy that was human, engaging and on brief - so pretty much a modern day alchemist!
Creative Director // Publicis
Svati, even among professional copywriters, has an unusually finely tuned sense of language. She quickly picks up brand personality and tone of voice, and can write well in a variety of different voices. I have been particularly impressed with her ability to write killer 2 or 3 word headlines. Her cheeky, playful copy for easyJet has been just what was needed. In inter-personal terms, Svati is a good listener, a diligent worker, and I have always found her a positive, pleasant and easy person to work with.
Senior Designer, Animator & Illustrator
Here's a copywriter who truly understands process from start to finish. She's a keen listener and also has the profound ability to communicate her thoughts and ideas to even the most wooden of us! I can't wait to work with her again. The office environment is absolutely dull without her!
Client Services Director // Colloquial and Group SJR
Svati works wonders with words and ideas. She is an accomplished creative able to take the raw ingredients from any creative brief and turn them (as required) into insightful and inspiring creative concepts or engaging copy. Svati is incredibly diligent in her approach to producing creative work.
Deputy Creative Director // Iris
During her time at iris, Svati deftly handled every copy job that was batted in her direction. And that meant jumping swiftly from one tone of voice to another with ease and tackling a workload that would have others grabbing for the smelling salts. Svati writes well - in all shapes and sizes - thinks even better and isn't afraid to roll up her sleeves and get stuck in. She's a valuable asset to have on the team.
Associate Partner // Digital
Svati is an incredibly good and driven copywriter. She shows total commitment and dedication to understanding not only the clients brief but thier business requirements, aims and objectives. I always loved working with Svati on all my campaigns. She is approachable, reliable, hard-working, dedicated, insightful and the list can go on further. If given the choice I would work with Svati again in a heartbeat as she is one of the best digital copywriters I have ever come across and will be a huge asset to whoever she works with/for.
Co founder and MD // Conversation LAB
Svati tackles all briefs with the same level of enthusiasm and professionalism which is refreshing. Equally adept at delivering cracking headlines as she is at long copy - and almost always with a smile. Passionate about digital.